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The users need to know how their input impacts the app, whether it’s about placing an order, checking account balances, or even confirming a transaction. A slow application can cause missed trades, or delay in executing an order for the market. One fast and responsive interface will make one take quick decisions without worrying about whether the application needs to load or process commands for a response. Investors can now trade stocks listed on various global exchanges, providing them with a more extensive range of investment opportunities and diversification options. FinTech has integrated automation trading platform design and artificial intelligence (AI) into trading processes.
What Are the Benefits of Crypto Trading Platforms UI/UX Redesign?
This includes everything from charting tools to analytical software, which can enhance a trader’s decision-making process. Effective UI/UX design ensures that these tools can be easily accessed and utilized within the platform. In a landscape where users engage with platforms across a multitude of devices, responsive design becomes a cornerstone. Here, we dissect the elements of cross-device compatibility, ensuring a seamless transition between desktops, tablets, and smartphones. The exploration extends to adaptive layouts, where Cryptocurrency exchange the platform intelligently adjusts to different screen sizes, guaranteeing a consistent and visually appealing user experience irrespective of the device in use. This section elucidates how responsive design is not merely a technical facet but a strategic approach to accommodate the diverse preferences of today’s traders.
Make it Easy to Apply to Products
For instance, break down services into digestible parts and employ visual hierarchy to lead https://www.xcritical.com/ users through content naturally. Task Watcher is a tool for monitoring the status of distributed computations. Our Task Watcher UI provides users a point-and-click interface for quickly accessing this information. Ensure easy access to your platform and sign-up form to attract more traders. Also, ensure your platform is available on mobile devices since many users encounter negative experiences when using desktop-intended websites on their mobile phones. User research aims to understand the user’s behaviour with the product, their trading experience and knowledge, and their goals and needs.
The Rise of Progressive Web Applications
Financial companies might often hide their contact information or provide just a single contact option in order to avoid incoming message overload. If only a phone number is provided, the user isn’t able to send any attachments like screenshots, or he’s not able to talk at that moment and would prefer chatting. Moreover, often the phone operators are so busy that the user has to wait quite a while to reach support. All of this results in a combination of negative emotions and feelings toward the financial service. Due to the information overload, it’s difficult for the user to find the most important information, which can result in stress. This sums up the first five user pain points your financial service can solve quickly and without a huge effort.
UX is essential for all digital products, including trading platforms and applications. In this article, we will discuss why user experience is so critical to trading software and point out some elements that should be considered in terms of UX when developing a trading platform. What we recommend is that you account for how most of your users currently interact with your trading platforms and use this behavioral data to rethink the workflow of your trading apps. This will also make your apps stand out in a sea of cookie-cutter platforms while also allowing you to tailor the experience to what’s most important for your business.
Since we want to increase the user’s positive emotions, highlight the incoming amount very subtlely and keep the outgoing transactions in your current design style. Most often, incoming transactions are fewer in count compared to the outgoing, so you probably won’t have a transaction list on which all transactions will be accented. The information about the transactions is very important for the customer because it provides an overview of where the money has gone.
If you offer any kind of functionality in your financial app, make sure that the user can access it quickly and easily. Provide an option to fill in all the details first and maintain the ability to read additional information after that. The dashboard is the screen most often used, so it is vital that the user can easily overview the most important information in one glance. Users expect to easily access the summary of their finances, such as available account balance, list of latest transactions, upcoming payments, the performance of savings or investments and debt amount. They also need access to urgent information that the user needs to act upon, such as bills that are due, money requests, automated payments that don’t go through or important announcements from the bank.
Remember that every function of your financial app should meet the user’s expectations and goals according to the specific scenario. Amid the growing number of different budgeting apps, more and more banks are starting to create their own budgeting features. This is a wonderful plan as it can really provide value and improve the customers’ overall financial health.
It helps analyse the market drivers, learn the current industry challenges, and understand the project demand. Now, all banks must keep up with the competition and attract more customers by creating digital experiences that address new customer expectations. For this reason, copy-pasting the layouts of trading platforms of old and optimizing them for mobile use may have been enough when the industry was making its transition from desktop to mobile, but nowadays, it may be lacking.
- If you take a look at the example on the right, the UX transformation UXDA accomplished for the Bank of Jordan, you can see the main goal on the screen itself, which is to log in to the service.
- Working side by side with the product team and the developers helped me to understand the technical and legal constraints of designing a financial service.
- By providing these resources within the platform itself, traders don’t have to rely on external sources for their education.
- As HRT embraces increasingly complex user interactions, we must prioritize an efficient design process that begins with a dialogue with our users.
- By providing such information, you significantly increase the possibility that the user will apply for the product.
- Fintech app design is the design of user interfaces (UI) for financial technology products and services.
- Effective communication is key in financial markets, and notification preferences form a crucial aspect of personalization.
And, as we have already mentioned in the previous articles of this series, not all banks offer a convenient way to reach them and get support for any questions. If such a scenario applied to banking products can be executed only through the bank’s desktop version or by physically going to the banking branch, people might not feel that the service is “user centered”. Another feature that the Mint financial app offers is automatic categorization of all expenditures.
Designers and developers should focus on building a platform that can scale vertically and horizontally. Vertical scaling implies adding more technical resources like memory or processing power, whereas horizontal scalability means more servers or nodes. By considering scalability, engineers can guarantee the platform remains efficient as more clients join or more data is processed. It should be organised and intuitive, with carefully chosen colour schemes, clean, legible fonts, and meaningful icons.
UX design is an important mechanism that can be applied to almost any product or its parts. Good UX design can quickly turn a potential customer into an existing one, while a bad design can lead to losing many customers. Keep in mind that a large percentage of incoming prospects may be new to trading or may have never placed a trade in their lives. The most successful players in the industry manage to strike a balance between simplicity at first glance while having the option to easily switch to a “full” version of what they offer. The app needs to be designed taking into account the goals, needs, and challenges of users, which means knowing the target audience.
Here, we can see the painful user journey of making a payment when the placement of CTA buttons is counter-intuitive and leads to a lot of trouble. Provide your users with the ability to easily access information that is important for them. Avoid using third-party solutions, such as a PDF, to add Terms and Conditions to your app . Split it into several logical steps in which one step requires only one action. This makes the whole process easier and quicker for them as their attention is not split amongst several input fields.
Here, the financial app has considered the “job” for which the users have “hired” this option. If the customer seeks the account details, then most probably he/she wants to share them with someone. This creates positive emotions to the users as they can quickly and easily send the account details through Airdrop, messages or social media. Very often, financial apps exclude functionality that’s accessible via the desktop version of online banking.
When the user is seeking the nearest location of something, first he or she will need to identify their current location. After that, the mind will start filtering the information about locations in your app and decide which one is the most convenient. To make it effortless and intuitive, provide the user with a map that conveniently displays all locations of your branches and ATMs. Provide a quick and easy overview of the most important information, such as the balance and the latest transactions. Avoid causing stress to your users by cluttering the dashboard with all kinds of unnecessary information. The urgency to log in to the banking application depends on the situation and the environment.